Department of Visual Communication
PROGRAMS OFFERED
- B.Sc Visual Communication
Message from Head of the Department
Welcome to the Department of Business Administration, MRCAS, Madurai.
Our vision is to build an iconic BBA in South India, delivering world-class learning at Madurai through a student-driven approach to management education. Inspired by Madurai’s rich business heritage, we prepare students for the digital business era through Business Analytics, Digital Marketing, innovation and experiential learning.
Our educational philosophy focuses on three dimensions of success:
- Entrepreneurship: Nurturing innovators and future entrepreneurs through MRCAS E-Cell, the National Entrepreneurship Challenge organised by E-Cell, IIT Bombay, the Peace Investment Lab and Green Business initiatives.
- Industry Employment: Developing industry-ready professionals through practical projects, digital skills, business challenges and professional development.
- Higher Studies: Building strong academic foundations, analytical thinking, research aptitude and lifelong learning for advanced studies and professional specialisation.
We believe in a student-driven BBA, where learners take initiative, lead activities, transform ideas into action and shape their own professional journeys.
Our commitment is to bring world-class learning to Madurai and develop entrepreneurs, industry-ready professionals and future scholars.
Dr. Vetrickarthick Rajarathinam
Associate Professor & Head Department of Business Administration
List of Events Organized
December 21, 2024
Greetings from the Department of Visual Communication, Manikam Ramaswami College of Arts & Science, Madurai, Tamil Nadu.
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August 22, 2024
Bazar Bonanza @MRCAS
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July 10, 2024
Fresher’s Orientation Programme – 2024
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March 6, 2024
Workshop On Script to Screen
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October 10, 2023
Workshop on corporate film making
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September 30, 2023
Online Workshop on Fundamentals of Digital Art
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MRCAS EDGE
MRCAS Edge goes beyond the University curriculum to offer students all the courses that are needed to enhance their employability in every stream of study. The curriculum is carefully curated keeping in mind the skills needed for employability and the latest industry requirements. The MRCAS EDGE offers a T Shaped approach to learning, where students studying in one stream have the freedom to attend courses offered in other streams. The students are therefore encouraged to take up Value Added Courses (VAC), Skill Based Courses (SBC) and Online Certification Courses (OCC) to gain a multi-disciplinary learning experience. The design and delivery of the MRCAS Edge Programs have been formulated with Advisors from premier Institutions like IIT Madras, TSM and leading multinational corporations.
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Courses/Certification
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Semester I
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Semester II
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Semester III
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Semester IV
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Semester V
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Semester VI
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Value added courses
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Professional Skill Development & Corporate History and strategic Decision Making;
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Personal Branding & Design Thinking & Creative Problem-Solving
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AI in Digital Marketing & Content Writing
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Answer Engine Optimization & AI-Powered Content Creation
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Industry Analytics & Case Lab - 1
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Industry Analytics & Case Lab - II
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Online Certification Courses
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Any course from SWAYAM / Infosys Springboard / Guvi Geeks HCL (Both Disciplinary and Inter-disciplinary)
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Department Activities
Visual Media Association (VMA)
The Visual Media Association (VMA) is run by the students of the Visual Communication Department to organise engaging events like guest lectures, photography workshops, drone-training workshops, and seminars on advertising etc. To foster holistic development and necessary visual acumen in students, the association also engages in practical learning sessions on filmmaking, motion designs, and cinematography, comparing theoretical perspectives with industrial examples.
Student Handbook
PLAN A VISIT
Plan a visit to our college to experience it first hand.