MRCAS

Department of Business Administration

Bba Featured

PROGRAMS OFFERED

  • BBA Business Analytics
  • BBA (Digital Marketing)

Message from Head of the Department

Welcome to the Department of Business Administration, MRCAS, Madurai.

Our vision is to build an iconic BBA in South India, delivering world-class learning at Madurai through a student-driven approach to management education. Inspired by Madurai’s rich business heritage, we prepare students for the digital business era through Business Analytics, Digital Marketing, innovation and experiential learning.

Our educational philosophy focuses on three dimensions of success:

  • Entrepreneurship: Nurturing innovators and future entrepreneurs through MRCAS E-Cell, the National Entrepreneurship Challenge organised by E-Cell, IIT Bombay, the Peace Investment Lab and Green Business initiatives.
  • Industry Employment: Developing industry-ready professionals through practical projects, digital skills, business challenges and professional development.
  • Higher Studies: Building strong academic foundations, analytical thinking, research aptitude and lifelong learning for advanced studies and professional specialisation.

We believe in a student-driven BBA, where learners take initiative, lead activities, transform ideas into action and shape their own professional journeys.

Our commitment is to bring world-class learning to Madurai and develop entrepreneurs, industry-ready professionals and future scholars.

Dr. Vetrickarthick Rajarathinam

Associate Professor & Head Department of Business Administration

List of Events Organized

MRCAS EDGE

MRCAS Edge goes beyond the University curriculum to offer students all the courses that are needed to enhance their employability in every stream of study. The curriculum is carefully curated keeping in mind the skills needed for employability and the latest industry requirements. The MRCAS EDGE offers a T Shaped approach to learning, where students studying in one stream have the freedom to attend courses offered in other streams. The students are therefore encouraged to take up Value Added Courses (VAC), Skill Based Courses (SBC) and Online Certification Courses (OCC) to gain a multi-disciplinary learning experience. The design and delivery of the MRCAS Edge Programs have been formulated with Advisors from premier Institutions like IIT Madras, TSM and leading multinational corporations.

Courses/Certification
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Value added courses
Professional Skill Development & Corporate History and strategic Decision Making;
Personal Branding & Design Thinking & Creative Problem-Solving
AI in Digital Marketing & Content Writing
Answer Engine Optimization & AI-Powered Content Creation
Industry Analytics & Case Lab - 1
Industry Analytics & Case Lab - II
Online Certification Courses
Any course from SWAYAM / Infosys Springboard / Guvi Geeks HCL (Both Disciplinary and Inter-disciplinary)

Department Activities

We heartily welcome you to be a part of the vibrant BBA community at MRCAS, where academic excellence meets professional growth under the umbrella of our Management Professional Society (MPS). The MPS is a one-of a-kind distinctive society designed exclusively for business administration and management students to gain real-time learning experiences and proficiency.

At the best BBA courses in Madurai, we offer three dynamic clubs:

Hawk – Eye Marketing Club

In order to cultivate a keen sense of innovative marketing techniques and develop branding and promotion skills in students, this club enables students to keep an eye out for dynamically changing consumer perceptions. As a member of this club, you can come up with creative marketing ideas, tactics and learn the nuances of business analytics for marketing.

Magpie Money Club

Like a magpie that loves shiny objects, the Magpie Money Club is a finance club that enhances the financial acumen of students and promotes investment analysis skills. Students learn to make optimal use of limited resources and mirror real-world financial decisions with budgetary constraints.

Peculiar Peacocks Club

Like a pretty peacock with distinctive features, human resources often come with varied experiences and potential. To nurture leadership skills in students and create potential HR professionals equipped with real-world HR applications, the Peacocks Club aids students in becoming connoisseurs of talent acquisition.

 

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