Industry Visit

Students from BBA and BBA Digital Marketing programs participated in a retail visit guided by Retail Manager Mr. Mani on 1st February 2024. Mr. Mani facilitated discussions on Experiential Marketing, engaging students in a practical understanding of retail dynamics. Through interactive exercises, students were tasked with categorizing brands and sports products within Decathlon, fostering hands-on learning in a real-world retail setting. This experience provided invaluable insights into consumer behavior and retail strategies.